Shelley joined PCA in 2016, shortly after working on the digital marketing team at Cal Athletics, and currently resides in San Francisco, Calif. As Marketing Manager for the national office, she leads the email marketing efforts of the organization and the creative direction of the PCA brand.
Shelley is currently studying for her Sport Management Master's degree at the University of San Francisco's and will graduate in December 2017. Since making the decision to transition to the sports industry, Shelley worked as a sideline reporter for SF City Football Club, hosted the first Women Sports Film Festival, and continues to be a freelance sports content producer. Prior to this, Shelley worked for USF's marketing and communications office where she transformed the university’s email marketing strategy and was a key contributor to the innovation award nominated social media project, #USFCA. She holds a bachelor's degree in community studies from the University of California, Santa Cruz which is where her love for non-profit work fully took root.
When not working, Shelley is exploring the world through food, travel, dance, reading, and writing. And when she's home, you’ll likely find her cuddled with her rescue cat, Campbell.