Our Story

Positive Coaching Alliance is a national non-profit developing “Better Athletes, Better People” by working to provide all youth and high school athletes a positive, character-building youth sports experience.

In the above video -- funded by Executive Producer Janet Jensen -- PCA National Advisory Board Member and Pro Football Hall of Famer Steve Young explains the need for PCA and how we develop Better Athletes, Better People.


Since its 1998 launch at Stanford University by Founder and CEO Jim Thompson, PCA has impacted more than 5 million youth athletes. PCA reaches youth and high school sport leaders, coaches, athletes, parents, and officials through partnerships with schools and youth sports organizations >> nationwide that comprise live workshops >>, online courses >>, Thompson's books >>, and e-communications, providing free Tips and Tools >>.

At the center of our work are three models:

  • The Double-Goal Coach®, who strives to win while also pursuing the more-important goal of life lessons through sports;
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing; and
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

Our allies include a National Advisory Board >> of top athletes, coaches, academicians and business leaders; prominent national youth sports organizations >>; and corporations and foundations >> that support our work as we expand our roster of local PCA Chapters >> across the U.S.



Free Coaching Tips E-Mailed Weekly

Free Coaching Tips E-Mailed Weekly

Our season-long e-mailed Talking Points give youth and high school sports coaches key topics to discuss with players to help them become "Better Athletes, Better People."
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Partner With PCA

Learn about features, benefits and details of a PCA Partnership for your school or youth sports organization. Then ask to have a PCA representative contact you.
Help PCA Make Youth Sports Better

Help PCA Make Youth Sports Better

Our day-to-day operations depend on hundreds of unrestricted gifts from foundations and individuals like you.