One of the great life lessons in sports is that what gets rewarded gets
done. That also applies in business, community building or any other
That is why PCA honors outstanding coaches, high school
athletes and school/organizational leaders who bring about a positive, character-building youth
sports environment. Others who see a Double-Goal Coach® or
Triple-Impact Competitor® or Development ZoneTM Leadership Fellow rewarded are more likely to emulate the
In the process of identifying winners of our awards, we learn from some of the best hearts and
minds around. These insights find their way into our workshops, online
courses and other products and services.
Even as we honor great coaches, student-athletes and school/organizational leaders, they honor the PCA
Movement through their work.
PCA annually honors coaches who pursue winning, while also pursuing the more important goal of teaching life lessons through sports.
Each year, we award thousands of dollars in scholarships to high school student-athletes. Learn more here!
See video from our ceremony honoring Phil Jackson with the Ronald L. Jensen Award for Lifetime Achievement and a panel discussion of Double-Goal Coach® Award winners.
Jim Thompson's upcoming book explains how high school and youth sports organization leaders can create a Development Zone. Highlighting that concept, PCA will name a group of Development Zone Leadership Fellows.